Reserve at

---

We are always Reinventing hair. This is our mission. Every day, everywhere. We do it together. With a true passion for hair.

Schwarzkopf Professional's heritage color brand IGORA ROYAL brings you True Color in High Definition with uncompromising coverage and unbeatable retention. Explore our portfolio of permanent color, developed to provide a solution to your everyday salon requirements from specific client needs such as total coverage and increased scalp comfort to satisfying the most creative 

New IGORA Vibrance Demi permanent hair color our state of the art moisturizing demi-permanent hair color, with a liquid formula that can turn into a gel or cream and delivers up to 2X more shine instantly for more service options. Delivers up to 70% white/grey blending results.

ESSENSITY® offers an outstanding level of color and lightening performance, providing more natural-looking color results than ever before.

The Ammonia-free Permanent Color is available in an assortment of natural light-reflecting shades, respecting the multi-tonal reflexes of the hair and providing up to 100% white hair coverage and up to 4 levels of lift.

The Ammonia-free Lightener provides up to 7 levels of lift, while integrated Phytolipid Technology maximizes lightening performance and maintains healthy looking hair.

Blondes expect real blonde brilliance and an individual, unique result.
But uneven bases and delicate hair structures are just some of the challenges on the way to blonde expression. This is why we created BLONDME®.

BLONDME®, now powered by Integrated Bonding Technology, is our color and care brand truly dedicated to blondes. With BLONDME®, you can be whatever blonde you want to be: Confident. Powerful. Individual. Iconic.

tbh – true beautiful honest is our first permanent hair color that creates authentic color results which enhance, rather than conceal the individual's beauty.

Illuminating the hair's natural highs and lows for a healthy glow with a natural shine, tbh – true beautiful honest hair color adds shimmering powdery tones with subtle iridescent undertones and uses naturally derived grapeseed oil, complemented by additional performance drivers, for a truly personalized service.

It is truly unique.
It is beautifully authentic.
It is genuinely honest.
It is tbh – true beautiful honest

Chroma ID is Schwarzkopf Professional’s first 100% customisable, semi-permanent mix and tone colour system with integrated Bonding Technology for intense care. From subtle to bold shades, the possibilities are endless.